Five Ways Every Fuel Retailer Can Boost Profitability

MIDDLETOWN, R.I.  — Warren Rogers Associates, a leader in continuous and precision fuel management for the retail fuel industry, has launched an updated Warren Rogers’ website,  including a video featuring five ways convenience store owners and other fuel marketers can improve operational efficiency and boost profitability at their fuel sites.

The website, www.warrenrogers.com, includes valuable information regarding the company’s “All Points Monitoring System” which takes a comprehensive and precise look at fuel operations — from every underground tank and fuel line, and dispenser, right to the vehicle. The site is easy to navigate and customers can learn about Warren Rogers’ real-time technology and reporting and other services such as continual reconciliation analysis (CITLDS), advanced flow diagnostics, audit technology, statistical inventory reconciliation analysis (SIRA), and more. 

In addition, the website features an educational video which highlights five of the key ways Warren Rogers can help high-volume fuel site owners enhance operation efficiency and increase profits. William Jones, president and CEO of Warren Rogers Associates said, “With our comprehensive fuel management system, there are many ways we help fuel profitability. For the video, we selected five of the most common issues customers are concerned about and the specific actions we can take to address them — to ultimately make a real difference in their fuel business.” 

The five topics of the video include:

1. Meter drift analysis and identifying dispensers that are giving away fuel
2. Detecting delivery shortages and discrepancies with bills of lading volumes
3. Pinpointing dispenser flow rate issues
4. Providing timely alerts about fuel theft
5. Identifying equipment and dispenser problems in real-time to expedite repairs 

We also offer the ultimate in down fueling position and slow flow reporting via our real-time, 24/7 portal called fuelWRAp and industry-leading operational reporting procedures.  fuelWRAp is viewable on desktop, tablet, and mobile.  We monitor EVERY transaction through every site and every dispenser and calculate the speed of those transactions over a short time period. Our analytics then determine when we see fueling positions that are slowing down or showing erratic activity. The operator’s maintenance department is then notified via fuelWRap and customized operational reports where the issues are occurring, down to dispenser, grade, and fueling position.

In an instant, you can also see which fueling positions are dormant COMPANY-WIDE and for how long. No longer depend on the manual reporting of down fueling positions. On fuelWRAp, down fueling positions are ranked by the number of days dormant when no transactions have occurred at that fueling point. Maintenance departments can then view more granular detail in the application to see when the dispenser stopped performing and contact the store for additional confirmation. As an additional option, we can even send email reports to the field for GM review and investigation.

With Warren Rogers, you may realize that you really don’t need to buy more land, add more dispensers, perform costly upgrades, etc….You may just need to maintain your current equipment in a more-optimal and efficient fashion. Grow your throughput and keep your customers happy at the same time with fuelWRAp. We also offer a Procurement application to see inventory levels and receive runout alerts so you never run out of fuel again……..another common reason for those Out of Order nozzle bags and orange cones to go up!

Implementing improved system controls can greatly-increase efficiency in preventing fraud, abuse, or theft. With Warren Roger’s fuelWRAp Real-Time App, you can get:

• *tighter fuel inventory control
• *important equipment alerts
• *detailed reports, and much more.
• *interactive charts and graphs as well as historical data right to any of your devices
• *dedicated account support of an expert fuel systems analyst team

Real-time data can also be at your fingertips with the fuelWRAp app to allow you to see what’s going on in your fuel systems, including dispenser activity. We continuously track every drop of fuel and monitor every dispenser and line at your site while also collecting and analyzing an infinite amount of data. We also provide customized reports for your fuel team quickly and efficiently so that you can always stay informed. Learn more here.

About Warren Rogers Associates

Founded in 1979 by Dr. Warren Rogers, Warren Rogers Associates pioneered the development of Statistical Inventory Reconciliation Analysis (SIRA) as a means of monitoring underground fuel tanks and associated lines. Warren Rogers later invented Continual Reconciliation Analysis for fuel management and has been at the forefront of developments and enhancements to this technology.

Today, Warren Rogers specializes in statistical analysis and precision fuel system diagnostics for the retail petroleum industry. The Warren Rogers system is fully deployed in the cloud to provide customers with real-time access to fueling data anytime and anyplace. Recent initiatives include alarm management capabilities and the deployment of a secure procurement application for delivery forecasting and product dispatch, the development of KPI Measures of the financial impact of tank system maintenance activities, and advanced delivery audit. In addition, all Warren Rogers solutions are PCI compliant and eliminate any reliance upon the use of a customer’s VPN for access to store devices. Warren Rogers holds numerous U.S., European and Canadian patents for these applications. 

For more information, please visit www.warrenrogers.com and feel free to contact Tony Caputo, Director of Business Development, at tcaputo@warrenrogers.com, (M) 540-314-6210, for more information and scheduling a demonstration.