First things first.

Our name comes from one of our co-founders. Warren Rogers, PhD, and Jill Jones founded the company on an uncommonly strong work ethic and a belief that they could offer vital assistance to petroleum retailers. Since 1979, we’ve specialized in statistical analyses and advanced system diagnostics for the retail petroleum industry. We focus primarily on optimizing wet-stock management and fuel handling procedures to improve retail fuel efficiency and profitability.

Recognized as a pioneer and leader in the area of fuel storage and management, we’re at the vanguard in identifying tank systems at risk, in developing leak detection technologies for monitoring tanks and associated lines, and in implementing Continual Reconciliation methods for precise wet-stock management.

We’ve built an outstanding reputation on our engineering prowess and technological innovations. But what has truly set us apart over more than 35 years in this business is our unmatched customer service, flexibility, and confidentiality. Our friendly (and skillful) analysts deliver customized reports that enable our clients to make decisions based on comprehensive, real-time information. It’s this personal touch that has helped us grow the Warren Rogers family to include some of the most recognized names in petroleum retail. In fact, most of our customers have been with us for over a decade. We believe Warren would be very proud of what we’ve accomplished.

convenience store gas station

More History:

Warren Rogers’ 60 Minutes Interview, 1984

Warren Rogers’ Petro Plaza Article:


This timeline highlights some of our major accomplishments: