First things first.
Our name comes from one of our co-founders. Warren Rogers, PhD, and Jill Jones founded the company on an uncommonly strong work ethic and a belief that they could offer vital assistance to petroleum retailers. Since 1979, we’ve specialized in statistical analyses and advanced system diagnostics for the retail petroleum industry. We focus primarily on optimizing wet-stock management and fuel handling procedures to improve retail fuel efficiency and profitability.
We’ve built an outstanding reputation on our engineering prowess and technological innovations. But what has truly set us apart over more than 45 years in this business is our unmatched customer service, flexibility, and confidentiality. Our friendly (and skillful) analysts deliver customized reports that enable our clients to make decisions based on comprehensive, real-time information. It’s this personal touch that has helped us grow the Warren Rogers family to include some of the most recognized names in petroleum retail. In fact, most of our customers have been with us for over a decade. We believe Warren would be very proud of what we’ve accomplished.
More History:
Warren Rogers’ 60 Minutes Interview, 1984: https://youtu.be/leYoLtsQ2WQ
Warren Rogers’ Petro Plaza Article: https://www.petrolplaza.com/knowledge/2019
This timeline highlights some of our major accomplishments:
2026: Introduced Digital Audit forms directly in the fuelWRAp application. Additional user-focused enhancements made to the fuelWRAp application as well.
2025: Updated the fuelWRAp application with new mapping and dispenser view features. Store Information Management is introduced as a new tool within fuelWRAp. The ability to schedule recurring reports directly in the application was also introduced.
2024: Introduced Task Tracking & Cloud Document Management tools directly in the fuelWRAp application.
2022: Numerous enhancements make in the updated fuelWRAp application to improved usability and real-time access to insights.
