MIDDLETOWN, R.I. (JANUARY 27, 2015) — Warren Rogers Associates, a leader in continuous and precision fuel monitoring for the retail fuel industry, announced today that it will implement a new graphic identity this year, beginning with the creation of a new company logo.

“Over the past decade, we have refined and expanded our service offerings,” said William Jones, president and CEO of Warren Rogers Associates. “It is time for a new look and messaging that more clearly and effectively expresses who our company is today, along with the unique capabilities we provide.” He added, “The new graphic identity better reflects the sophistication level of our company and also gives us a stronger and more-consistent presence in both new and existing markets.”

In addition to its long-established statistical inventory reconciliation analysis (SIRA) and environmental compliance reporting services, Warren Rogers provides real-time, continuous reconciliation (CR) technology that:

• Verifies fuel inventory with every transaction and precisely audits fuel drops
• Reports how and when a loss occurs
• Pinpoints inaccurate meters
• Integrates with customers current tank monitoring technology and features customized reporting

Through its on-site processor, installed at each retail fuel location, Warren Rogers precisely diagnoses and alerts customers to problems such as calibration or flow rate issues, delivery shortages, and theft, among others — to ultimately improve overall efficiency and profitability.
According to Jones, “Our goal is to continually raise the bar in terms of continuous fuel monitoring and real-time analysis.” He said the new logo, which features a colorful bar chart and includes the descriptor, “Precision Fuel System Diagnostics,” and the tagline, “Fueling your profitability,” capture the essence of the company’s operation.

Though the legal name of the company will remain, “Warren Rogers Associates”, the logo and website url (www.warrenrogers.com) will not include the word, “Associates.” According to Jones, “Research verified that our customers and those in the industry know and refer to us as Warren Rogers; it’s simpler and easier to remember.”

About Warren Rogers Associates
Founded in 1979 by Dr. Warren Rogers, Warren Rogers Associates pioneered the development of Statistical Inventory Reconciliation Analysis (SIRA) as a means of monitoring underground fuel tanks and associated lines. SIRA was certified in accordance with EPA requirements and has been used by petroleum marketers for more than twenty five years to provide UST leak detection compliance. Warren Rogers also invented Continual Reconciliation Analysis (CR) for fuel management, which has become the industry standard.

Today, Warren Rogers specializes in statistical analysis and precision fuel system diagnostics for the retail petroleum industry and develops innovative ways to identify and combat fuel theft. Warren Rogers holds numerous U.S., European and Canadian patents for these applications. Most recently, the company received a patent for its equipment and methodology that can detect and alert customers to a line leak