Visit with Warren Rogers at PEI 2021 at the NACS Show!

By |September 20th, 2021|Categories: Uncategorized||0 Comments

Stop by Warren Rogers Booth #3609
at the PEI Show in Chicago, Oct. 5-8
Hello fuel and travel center operators nationwide.

We would like to personally invite you to meet face-to-face with us in Chicago, October 5-8, 2021, at PEI 2021 at the NACS Show.With proper safety precautions in place, we will be at McCormick Place so make sure to stop by booth 3609 and register for a chance to WIN a FREE YEti cooler.Would you like to schedule a meeting with our team? Contact us at 540-314-6210 or tcaputo@warrenrogers.com.


KNOW. PREVENT, SAVE. See the latest information on our innovative fuelWRAp application and ask about a FREE trial at the show!


Operational Cost Reduction Tips by Warren Rogers

By |September 16th, 2021|Categories: Uncategorized||0 Comments

See full IGM Article at this link

With the lingering pandemic, rising labor, delivery, fuel supply, credit card, and operational costs impacting fuel marketers and wholesalers today, cost-reduction is paramount until some form of normalization returns, if ever. The business environment has changed dramatically since the onset of the pandemic and operators who embrace technology and cost-reduction will more-likely achieve some sort of profit stabilization than those resistant to change.

Fortunately, there are many ways to lower your operational costs with the correct technology in place. Store automatic tank gauges (ATGs) and dispenser controllers can supply a wealth of information. This data can be safely-attained and curated to provide the insights needed to remove labor, maintenance, and repair costs from the business.

Many operators still rely on manual processes to manage their compliance, supply, auditing, and maintenance needs. These areas are only exacerbated by staff turnover, work overload, and reliance on manual-reporting processes. Below are just a few areas that can be better-managed with the right amount of attention.

Compliance Reporting

Without a proper system in place, the collection of 30-day compliance records from store ATG’s can be a paperwork nightmare for compliance personnel. In older locations where ATG-based testing (CSLD, SCALD, PLLD) is not possible, then more manual effort has to be made through 3rd party suppliers of leak detection (SIR). We know that ATGs normally store up to 12 months of records, but obtaining those results via fax or other means, can require quite a bit of manual effort. Less-savvy operators may be reliant on store or general managers to collect this information directly from the ATG every 30 days, fax to corporate, and archive the records at the store level should a regulator show up. Occasionally, […]

The Many Benefits of Targeted Forecourt Maintenance Programs

By |August 31st, 2021|Categories: Uncategorized||0 Comments


Dowload the full Sigma IGM Article, Sept./Oct. 2021: WRA IGM Article Sept Oct 2021

The events of the past year been challenging and have placed unexpected demands on retail petroleum operators and their maintenance divisions. There have been widespread outages due to the freeze in Texas, the Colonial Pipeline shutdown, and the general shortage of transport drivers. Additionally, there is a shortage of skilled maintenance technicians that can respond to outages or to emergent equipment problems.  Further, supply chain issues have affected the supply of replacement parts.

Because of these realities, maintenance can no longer be conducted in an ad hoc manner. The key to a structured and efficient maintenance program is the collection of forecourt data from pump controllers and automatic tank gauges and the curation of this data to eliminate noise.

Clearly there is a need to make field maintenance activities more efficient. Optimization is needed to reduce service costs, enhance the customer experience, and maximize fuel sales. The broader challenge is to use forecourt data to get insights across the enterprise. With such granular data the fuel retailer will be able to adapt quickly to new challenges, identify and track emerging trends, and to know what processes are functioning properly and to be alerted when they are not.

How is maintenance done in the absence of forecourt data?

Typically, these maintenance activities are either routine or impromptu. Routine maintenance is scheduled according to a calendar regardless of need. Routine activities can be annual meter calibrations regular filter replacements or environmental inspections. Additionally, there were other impromptu activities that can be classified as targeted responses.  Such activities could be prompted by reports from the store GM, customer complaints, regulatory inspections, loss control, and issues raised by […]

Warren Rogers SIGMA IGM Article- Want to Boost Your Forecourt’s Profitability? July/Aug 2021

By |July 28th, 2021|Categories: Uncategorized||0 Comments



BIGGER is great, but may not always be BETTER…. nor affordable.

By |April 13th, 2021|Categories: Uncategorized||0 Comments

We often see the convenience and travel center industry moving toward larger stores and forecourts, adding additional lanes and dispensers to new and existing builds, especially for peak sales periods. For those well-capitalized companies, this is a great initiative. Unfortunately, for smaller regional operators, the cost of forecourt upgrades can be daunting.

However, running FASTER and more-efficient forecourts and, for that matter, FASTER compliance, supply, and maintenance teams, is easily achievable for fuel operators, large or small.

Here are just a few ways to improve your forecourt without major capital investment:

Improve your dispenser fuel flow to the optimum range. The target goal should 10 gallons per minute for gasoline-based grades and 35-45 gallons per minute for truck diesel-based grades. Underperforming dispensers can drastically reduce your gallon throughput from 25 to 50%, slowing down your lanes and causing backups during peak demand. Innovative software is readily available to help track your transactions and flow rates and make recommendations regarding dispensing positions that are under-performing. Providers may also offer troubleshooting support to help maintenance teams diagnose the true cause of the slowdowns versus trial and error. As you speed up your fuel flow, customers can quickly fuel their vehicles, visit inside of the store, and move on with their day.

Quickly identify when a dispenser position is no longer transacting and could be out-of-service. Often, throughput can be dramatically diminished when a dispenser is out-of-order and repairs have not been performed. Innovative software is available to notify companies when a dispensing position has not generated sales transactions over a short period of time. This could help identify dispensers in need of investigation and repair. Some software suppliers can also estimate the impact of the downed fueling positions, […]

Cloud-based Fuel Monitoring that Insures Data-Security and Simplifies PCI Compliance

By |April 6th, 2021|Categories: Uncategorized||1 Comment

Warren Rogers Associates leads the fuel monitoring industry in capability and accuracy — and data security. Hackers can use other fuel monitoring systems to gain access to your customers’ payment card information. But our cloud-based system has multilayered and redundant security measures built in. And because it never touches cardholder data, our system simplifies PCI compliance and speeds approvals from IT and corporate compliance departments. It starts with our on-site processor. Installed at your fuel retailing location, our on-site processor collects fuel-related data in real time from various peripherals, and securely transmits that data to our highly scalable and redundant cloud infrastructure.
So what makes our system so unique?
· It collects and transmits only the data we need to perform our analysis.
· meter drift
· dispenser flow rate
· delivery audits, fuel shortages and theft
· EPA compliance
· It does not collect or transmit any customer cardholder data.
· It has no incoming channels and requires just a single encrypted outgoing channel.
· It easily integrates with your current systems and never accesses your VPN.
· It doesn’t create holes in your firewall.
· It requires no oversight or upgrades by your IT staff, and can help reduce IT overhead.
Make sure your fuel monitoring system isn’t an entry point for hackers and criminals.
Simplify PCI compliance: Use the only comprehensive, cloud-based fuel monitoring system available — only from Warren Rogers.
Contact us for a free consultation and to see a demonstration of our system. www.warrenrogers.com.
At Warren Rogers, we focus on the above controllable issues as well as many others. With our online portal, fuelWRAp 3.0, and dedicated analyst support, operators can gain a 360 degree view of their forecourt performance. Our exception-based portal and reports are designed with the user in mind….cutting through the “data […]

Fine-tuning your C-Store Operations for Growth and Acquisition

By |April 6th, 2021|Categories: Uncategorized||0 Comments


Every day, we see more and more announcements of mergers and acquisitions within the convenience store channel. Convenience Store Decisions, an industry trade publication, tracks c-store acquisition activity closely. Merger and acquisition activity has been especially-high in the last 3-4 years. You can read more about recent industry activity at: https://csnews.com/mergers-and-acquisitions?eiq_2_end=24.

Fortunately, many convenience store operators have been able to obtain lucrative prices for their wholesale and/or retail businesses. There are many reasons that operators sell. These decisions can include economic factors, a desire to retire or lack of successor planning/no interest to continue operations within the family, pending competitive activity, the high cost of regulatory upgrades or EMV, and the recent roller-coaster ride due to the Covid-19 Pandemic. Managing through Covid-19 has also left many operators simply burned-out from the stress of ongoing business operations, trying to protect their associates and customers from the virus, dramatic revenue decreases, the EMV deadline, and the volatility of the fuel market overall. For those companies that have made their way through the fog, “growth” is often at the top of their list of future goals.

Whether you are on the selling or buying side, a major question is “How well is your company positioned for merger or acquisition?”  We have put together a few suggestions on operational areas to consider should you be getting ready to “grow” or plan to build up your business to obtain the highest price possible. In addition, with many regional operators run by family members over multiple generations, are you ensuring that you are leaving your faithful associates in a good place as they prepare to take on more responsibility or grow with the new ownership? This dilemma keeps many family-operators up at […]

Downtime in the Forecourt can be more costly than you imagine

By |March 3rd, 2021|Categories: Uncategorized||0 Comments

The Business Dictionary describes the downtime definition as: “Period during which an equipment or machine is not functional or cannot work. It may be due to technical failure, machine adjustment, maintenance, or non-availability of inputs such as materials, labor, power.”

When it comes to the forecourt, there are many ways that downtime can negatively impact your sales, profits, and most-importantly, customer satisfaction. As we all know, paying $2.50-$3.00 a gallon for fuel is not a favorite past-time for most. And, having an additional poor experience while purchasing fuel can be detrimental to your brand. While some customers who encounter a down lane may try to look for an open fueling lane, a high percentage may drive down the road to your competition…..and never return.

Some examples of common failures that lead to downtime include:

*Point Of Sale failures

*Credit card network disconnects

*Power outages

*Fuel nozzle or hose leaks

*and, many more.

However, there are some circumstances that are controllable with the right tools, applications, and consistent monitoring in place. But, most-importantly and paramount to success, there must exist a company’s strong dedication to improve uptime, customer satisfaction, throughput and profits from the top of the company down, and vice-versa:

*Dormant fueling position detection:  Many operators count on manual processes related to the reporting of non-functioning fueling positions. A dependence on store managers or associates to report such issues can be risky given human nature and how busy your store personnel may be. Often, a down dispenser can go weeks without repair. Common causes can be related to defective nozzles, leaking hoses, leaking meters, malfunctioning credit card device issues, etc. Automating the detection of dormant dispensers can be done through the monitoring the dispenser transactions from each fueling point. This can be accomplished easily with the right tools and […]

Warren Rogers Introduces Enhanced Cloud-based fuelWRAp Application

By |February 10th, 2021|Categories: Uncategorized||0 Comments


Contact: Tony Caputo

Warren Rogers Associates

800-972-7472, ext 853



Media Contact: Lynn Butler RDW Group




Warren Rogers Introduces Enhanced Cloud-based fuelWRAp Application


MIDDLETOWN, R.I. — (March 3, 2021) Warren Rogers, a leading provider of precision fuel monitoring to convenience stores and other fuel retailers, introduces the latest version of their innovative and secure fuelWRAp application. Warren Rogers’ fuelWRAp is the most precise and efficient fuel management system available today. fuelWRAp uses real-time data and leverages the flexibility and smart analytics of the cloud to help fuel retailers continuously track every drop of precious fuel inventory — as it makes its way to their sites, enters the tank, flows through each fuel line, and reaches the meter — even at the most complex, high-throughput sites.

The latest edition of fuelWRAp features a new and intuitive User Dashboard, simplified menu options, detailed diagnostics, insightful performance metrics, and industry-leading exception-based reporting, all supported by analyst teams, directly assigned to each client. Using fuelWRAp, travel center and conventional convenience store support staff can minimize their time spent each day identifying and addressing issues such as dormant or down fueling positions, water in tank, active tank gauge alarms, meters out-of-variance, failed tank, sensor, and line testing, low inventory levels, lost communications, slowing fuel flow trends, and other abnormalities.

Today, many fuel operators count on the manual reporting of store equipment-related issues. fuelWRAp automates these tasks and provides critical information, 24/7, 365 days a year. Users can view their forecourt diagnostics across their enterprise on a consolidated and centralized online platform, enabled for desktop, mobile, and tablet. fuelWRAp will continue to provide customized auditing and operational reports along with the compliance documentation required to meet all state and federal regulations.

“Customers turn to us for CITLDs, […]

Five Ways Every Fuel Retailer Can Boost Profitability

By |December 21st, 2020|Categories: Uncategorized||0 Comments


MIDDLETOWN, R.I.  — Warren Rogers Associates, a leader in continuous and precision fuel management for the retail fuel industry, has launched an updated Warren Rogers’ website,  including a video featuring five ways convenience store owners and other fuel marketers can improve operational efficiency and boost profitability at their fuel sites.
The website, www.warrenrogers.com, includes valuable information regarding the company’s “All Points Monitoring System” which takes a comprehensive and precise look at fuel operations — from every underground tank and fuel line, and dispenser, right to the vehicle. The site is easy to navigate and customers can learn about Warren Rogers’ real-time technology and reporting and other services such as continual reconciliation analysis (CITLDS), advanced flow diagnostics, audit technology, statistical inventory reconciliation analysis (SIRA), and more. 
In addition, the website features an educational video which highlights five of the key ways Warren Rogers can help high-volume fuel site owners enhance operation efficiency and increase profits. William Jones, president and CEO of Warren Rogers Associates said, “With our comprehensive fuel management system, there are many ways we help fuel profitability. For the video, we selected five of the most common issues customers are concerned about and the specific actions we can take to address them — to ultimately make a real difference in their fuel business.” 
The five topics of the video include:

Meter drift analysis and identifying dispensers that are giving away fuel
Detecting delivery shortages and discrepancies with bills of lading volumes
Pinpointing dispenser flow rate issues
Providing timely alerts about fuel theft
Identifying equipment and dispenser problems in real-time to expedite repairs 

How else can Warren Rogers help you?  

We also offer the ultimate in down fueling position and slow flow reporting via our real-time, 24/7 portal called fuelWRAp and industry-leading operational […]